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The Strategic Context For New Zealand exporters, longer shelf life is typically viewed as an operational advantage. It provides flexibility across shipping timelines, customs clearance, and inventory management while reducing the risk of...

The Strategic Context In the global marketplace, there is a common saying among seasoned executives: "If you can make it in Japan, you can make it anywhere." This is not just a platitude. It is a strategic reality. While most markets tes...

The Strategic Context For many New Zealand exporters, an integrated "Asia strategy" is a natural starting point. Yet, for global leaders like Coca-Cola and Nestlé, Japan has demanded its own standalone focus since their earliest expansio...